30 Minute Briefing
Thirty minutes, one question. Bring the thing you're actually stuck on: positioning that isn't landing, a build-or-buy call, a renewal you're not sure you should sign, a competitor or vendor you can't read.
Before we meet I run Competition for Capital on your market. It maps the full option space a buyer's capital moves through: direct competitors, building it internally, the process workaround, the budget that goes somewhere else entirely. If you're selling, that's your real competitive set. If you're buying, those are your own options before you commit the money.
Send me the product or category at the center of the question, who you think the alternatives are, and up to 15 pages or one deck. Three business days out.
We start from the CfC output. The useful part is usually where you tell me it's wrong.
What you send stays with me and never appears in published research. No vendor recommendations, no written deliverable.
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