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An hour gets the whole question instead of a slice of it. Roadmap review, market entry, category definition, a consolidation decision that keeps getting deferred, a board or investment case that keeps getting polite nods and no follow-up.
Same prep, wider scope. I run Competition for Capital on your market beforehand, and on an adjacent category or a specific alternative if that's where the argument really is. If the question is build-or-buy, I run the Build vs. Buy calculator with your numbers instead of the defaults.
Send me the product or category at the center of it, who you think the alternatives are, and up to 40 pages across no more than three documents. Three business days out.
The mapping happens before we meet, so the hour goes to the part no model gives you: what you do about it.
Same terms. Nothing you send appears in published research. No vendor recommendations, no written deliverable unless you commission one.
Annual or founding plan required
Thirty minutes, one question. Bring the thing you're actually stuck on: positioning that isn't landing, a build-or-buy call, a renewal you're not sure you should sign, a competitor or vendor you can't read.
Before we meet I run Competition for Capital on your market. It maps the full option space a buyer's capital moves through: direct competitors, building it internally, the process workaround, the budget that goes somewhere else entirely. If you're selling, that's your real competitive set. If you're buying, those are your own options before you commit the money.
Send me the product or category at the center of the question, who you think the alternatives are, and up to 15 pages or one deck. Three business days out.
We start from the CfC output. The useful part is usually where you tell me it's wrong.
What you send stays with me and never appears in published research. No vendor recommendations, no written deliverable.
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